I got a call seeking help. The marketing director needed more leads … and higher conversion rates. The Morningside resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects—primarily golfers. The resort had [...]
While shopping for bedding for her daughter’s room, avant-garde children’s clothing designer Erin Murphy was appalled by the complete lack of unique, designer quality bedding for children. She solved this dilemma by creating her own original, limited edition bedding sets [...]
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it turn browsers into buyers? It should. In fact, [...]
[et_pb_section fb_built="1" admin_label="section" _builder_version="4.16" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"]The Cable television giant The Weather Channel wanted to expand the reach of their advertising by offering small 10-second [...]
Let me tell you about a new product launch I did that exceeded all expectations … and brought in millions in sales. Marketing health supplements is viciously competitive. Standing out and differentiating one product from another is critical. My [...]
