Abandoned Shopping Cart (Credit: Sandro Ravazzolo) There’s nothing more frustrating to a marketer than an abandoned shopping cart. However, the good news is that online shopping cart abandonment can be drastically reduced. The bitter truth remains that [...]
Let me tell you how you can improve your conversions One of my clients, Variel Health International, wanted to boost sales for Aroma Spa portable aromatic steam capsule. However, this unusual B2C aroma therapy spa posed a number of [...]
You have a great email campaign. Now you need to decide how to format the letter before your eblast. Do you go fancy, including special letter head and colors? Or keep it simple, with basic writing? Consider these two email [...]
Trade Show (Credit: searchengineoptimist.com) “Craig, can you please create a new exhibit booth for me?” When it comes to trade shows, the exhibit is usually the only thing on my clients’ mind. I’ve created several dozen exhibit [...]
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Recently, a cell phone service provider sent out an offer for a pre-approved service plan that came [...]
