The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened...then your direct mail piece or traditional direct mail sales letter never gets read...and never makes a sale. It's critical to create "envelope [...]
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the [...]
Avoid the fear-factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information-gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it works. So [...]
Sometimes you run a test, and you don’t see a lot of difference. Many times, you can see a clear winner. And on occasion, there’s a grand slam! Case in point: How about a headline that wins by an average [...]
SAP BusinessObjects is a business intelligence software provider that recently tested buttons on its landing page. One version used a typical blue text link for its add-to-cart option. A second version used a big orange button. When the test results [...]
