Sometimes you run a test, and you don’t see a lot of difference. Many times, you can see a clear winner. And on occasion, there’s a grand slam! Case in point: How about a headline that wins by an average [...]
SAP BusinessObjects is a business intelligence software provider that recently tested buttons on its landing page. One version used a typical blue text link for its add-to-cart option. A second version used a big orange button. When the test results [...]
A powerful headline can grab your audience and prompt your prospects to click, read, share … and respond as a lead or sale. In fact, a headline is 75% of the success or failure of your campaign. What online headlines [...]
Like the teaser copy on an envelope, the goal of the email subject line is to create curiosity about the email’s content, to entice your prospect to open it and read further. We know that 35% of recipients cited the [...]
Keeping in touch with your customers and expressing your appreciation should be at the top of your to-do list, now that this down economy has sparked such fierce competition. Many marketers accomplish this by offering a discount for future [...]
