Keeping in touch with your customers and expressing your appreciation should be at the top of your to-do list, now that this down economy has sparked such fierce competition. Many marketers accomplish this by offering a discount for future [...]
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line, in this case, had to [...]
Over the years, we have won awards for over 79 campaigns from the Direct Marketing Association, Internet Advertising Association, the Information Marketing Association, and many more. Interested in how we did it? Check out our case studies: VectorVest RealMoney.com TheStreet.com [...]
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to a total 123 million this year. A modest degree of growth is expected in the next three years after that. [...]
In direct marketing, it’s wise to avoid long subject lines. But sometimes they work! Check out this test below. Subject lines can be too long ... or can they? Which of these two subject lines got the best [...]
