by Craig Huey | Jun 16, 2016 | Test Results
Many Direct Marketing Update readers can tell a good headline from a bad headline, but how good are you at choosing a great headline from a better headline? TEST: Three headlines were created to entice prospects to try an online personality testing site called... by Craig Huey | May 13, 2016 | Advertising & Marketing, Test Results
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video... by Craig Huey | Apr 1, 2016 | Advertising & Marketing, Direct Response Copy Tips, Test Results
Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling for email? Here is a recent test: Open Rate CTR Model Email Name 2.83% 10.46% Rental Op-in Names 1.54% 7.24% That’s an... by Craig Huey | Mar 15, 2016 | Test Results
A basic principle of email and direct mail is that the signer of your letter impacts its success. For example, “Marketing Director” or “Sales Manager” as title does not do as well as “President” or “Research Director.” We recently did an email test with a formal... by Craig Huey | Feb 29, 2016 | Advertising & Marketing, Direct Response Copy Tips, Test Results
Consumers tend to pay more attention to your product or service when you offer them a discount or a “special” offer. However, how much more of a response do you think you would have if you attached a timeline to your discount or special offer? A test was conducted to... by Craig Huey | Feb 17, 2016 | Integrated Marketing, New Strategies and Tactics, Test Results
There is an adage in the sales and marketing world: “Your best customer is the customer you already have.” And for this reason, you are likely to do well when you send a mailing to people who have purchased from you before. But what about the almost-ran? What about...