by Johnny | Feb 17, 2016 | Integrated Marketing, New Strategies and Tactics, Test Results
There is an adage in the sales and marketing world: “Your best customer is the customer you already have.” And for this reason, you are likely to do well when you send a mailing to people who have purchased from you before. But what about the almost-ran? What about... by Johnny | Feb 2, 2016 | Direct Response Copy Tips, Successful Marketing Campaigns, Test Results
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Recently, a cell phone service provider sent out an offer for a pre-approved service plan that came with a top-of-the-line... by Johnny | Jan 20, 2016 | Advertising & Marketing, Blog, Test Results
Testing copy concepts is crucial to improving your response. Often what you think will generate a higher response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I speak at conferences and show... by Johnny | Jan 5, 2016 | Blog, Direct Response Copy Tips, Successful Marketing Campaigns, Test Results
Should you use sliders in your copy? On your web pages? Consider this test, and decide which site captured more views: Version A or Version B? ... by Johnny | Dec 14, 2015 | Blog, Test Results, Website/Landing Page Strategies and Tactics
The most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking about movies form the 50’s, I mean a special campaign featuring a dynamic, hands-on three-dimensional mailing piece that have small... by Johnny | Dec 7, 2015 | Blog, Direct Response Copy Tips, New Strategies and Tactics, Test Results
Recently, a website that specialized in selling tech products did an interesting test on email campaigns. Less graphics, more content will boost response Here is an example of a typical email message that company was sending to a list of more than 60,000 customers and...