The Value of Testing: 4 Surprising Test Results to Help You Market Better
The Value of Testing: 4 Surprising Test Results to Help You Market Better
Testing Corner: Does Multichannel Marketing Increase Email Response?
So, does multichannel marketing improve email response? My team at CDMG tested a client's email campaign by sending to: Email names only. Email names that also got a direct mail piece, banner ad, and Facebook ads. What were the results [...]
Testing Corner: Can You Ask for Too Much Information?
To maximize the number of leads, you never want to ask for too much information. Any time you do ask for more information you will have a decrease in leads. But if you simply ask for their name and say [...]
Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show [...]
Testing Corner: Do Floaters Really Work?
At first, it looks like a pop-up, but it’s not. The floater is a separate document that float on top of a web page. (It’s also sometimes called a pop-over.) You can achieve the look right in your HTML code [...]