Upsells are a great way to increase income for your company. Biblical Archaeology Review, for example, has an interesting upsell that has increased their profits tremendously. In marketing their online product, this is what they charge: Digital magazine only [...]
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner ads offer great ROI when combined with retargeting. Let me show you a test where I increased the banner ad [...]
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the magalog is what helped Health Alert gain massive success and grow into a multimillion dollar corporation. In one test, we [...]
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line, in this case, had to [...]
Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, including editorial vs rich design and with a video picture vs. without. Finally, we tested the headlines. Here were our [...]
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? #1 – There are some really bad candidates for President. #2 – Time [...]
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to [...]
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced [...]
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy and your email subject lines. Take a look at [...]
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. [...]
