It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner ads, pay-per-click or any media) that you avoid a common blunder most marketers make. Navigation could mean death to your [...]
Strategically designed website builds customer base while cross-promoting other product lines The marketing challenge: While shopping for bedding for her daughter’s room, avant-garde children’s clothing designer Erin Murphy was appalled by the complete lack of unique, designer quality bedding for [...]
Converting free website users to premium subscribers The Marketing Challenge: How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become [...]
Barry Kaye & Associates target audience are accredited investors. For over 15 years, Barry Kaye & Associates were helping protect the assets of accredited investors who have assets of $3 million and above. While very successful, they needed help to [...]
If you’re ever frustrated by the number of people who abandon your online shopping cart before completing the purchase, then here is good news. You can dramatically increase your likelihood of completing the sale with just a few simple steps: [...]
