Top 10 DMU Articles of 2019
These are the top articles of 2019 you had to read. These are the ones that were the most controversial. They got the most comments or forwards. They are 2019 all-stars. You don’t want to miss this! 10. Death of [...]
Web Response Secret: Landing Page vs. All-In-One Websites [video]
A landing page is one of the most effective, efficient and powerful ways to generate a lead or make a sale. With a product landing page, you’re able to focus your message on your target audience without navigation distractions, using [...]
How to Create a Winning Landing Page [Video]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have: Strong direct response copy [...]
7 Critical Rules for Increasing Your Website or Landing Page Response with a Floater
One of the tools we use for our clients' websites and landing pages is a "floater." It looks and feels like a pop-up, but it isn't. The primary purpose of a floater is to build your email list. And it [...]
Why You Should Test: 4 Surprising Test Results to Help You Market Better
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to [...]