by Craig Huey | Oct 3, 2017 | Advertising & Marketing, Blog, New Strategies and Tactics, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
I thought I’d share one of the tests we just did for ourselves to generate more leads. I’d usually present a marketing test from a client. But I felt this was a great test so that you can see powerful results that work for us as well as our clients. ... by Craig Huey | Aug 22, 2017 | Advertising & Marketing, Integrated Marketing, Test Results, Website/Landing Page Strategies and Tactics
SAP BusinessObjects is a business intelligence software provider that recently tested buttons on its landing page. One version used a typical blue text link for its add-to-cart option. A second version used a big orange button. When the test results came in, the big... by Craig Huey | Jul 26, 2017 | Advertising & Marketing, Website/Landing Page Strategies and Tactics
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer did not complete the sale, an email follow-up message asking... by Craig Huey | Jul 26, 2017 | Website/Landing Page Strategies and Tactics
Here is an instructive 2-minute video that helps you see what is needed to maximize your online response. If you need help with your landing pages or website, write me at craig@cdmginc.com by Craig Huey | Jul 10, 2017 | Advertising & Marketing, Website/Landing Page Strategies and Tactics
Here’s a landing page tip that should help you land more prospects. A marketer should develop several versions of your landing page and then test them to see which works better, whether you are measuring in site traffic, sales or leads. Let’s check out this test... by Craig Huey | Jun 13, 2017 | Website/Landing Page Strategies and Tactics
It’s been proven time and time again that many marketers lose significant sales because their landing page doesn’t immediately identify what the prospects are looking for. In a nano-second, they are gone. Why exactly are prospects and/or customers at your site? The... 