Hulu is now testing a revolutionary new type of ad. It plays during a TV show or movie…but it’s not a commercial. It’s much subtler. These ads could succeed in getting great response….or they could fail. Only time and testing [...]
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. [...]
Retargeting is a powerful way to: Convert your leads Supercharge your sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads and prospects around the internet, reminding them of your offer [...]
