The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $70 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of change [...]
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances have been made in refining data, helping you to do two things with data modeling: Increase your response…and profitability. Enlarge [...]
Direct mail is still one of the best ways to market your product or service…even in an online world. The response rates, targeting and scientific marketing have dramatically improved in the last few years. Here are three must-known reasons direct [...]
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all [...]
Always write your postage checks directly to the post office – never to the lettershop. This ensures that the money is used only for postage for your jobs. But one more thing. I’ve personally experienced situations where the lettershop altered my [...]
