Use the right words to say exactly what you mean - for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter - it’s the difference between lightning [...]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients...making sure they followed...and did not violate....specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that compels [...]
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. [...]
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in [...]
Every direct response piece you write—whether it’s a magalog, direct mail package, email, website, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To perfect this person-to-person feeling in your copy, you need to call in the [...]
