Lead generation of the ultra-wealthy – including high-end investors – takes a different approach than generating leads from the general consumer. High-end investors are a specific audience that will respond to unique marketing and advertising tactics. Here are 7 critical [...]
Caleb Huey was interviewed on the Mapable USA podcast, which specializes in equity crowdfunding strategies and tactics. In this interview, you’ll hear from Caleb on who is doing crowdfunding, how it works and what kind of success companies are experiencing [...]
Targeting is critical to any marketing campaign. You always need to know who your audience is ... and what they will respond to. If you market a product or service to investors – or you are raising capital with an [...]
With over 40 years of marketing to investors, I have developed several key strategies to reaching this select audience. The first thing to know is that the foundation of an effective, accountable equity crowdfunding marketing campaign is to use integrated, [...]
For the first time in 80 years, you can market your investment opportunity directly to the public. For the first time in 80 years, you can directly develop powerful financial partnerships with investors who could help you transform your business. [...]
