Retargeting is a powerful way to: Convert your leads Supercharge your sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads and prospects around the internet, reminding them of your offer [...]
Bing Ads has launched two important audience targeting features that let marketers connect with buyer-intent customers. One feature is the in-market audience. The other feature is for custom audiences. Bing’s in-market audiences let marketers target prospects who appear likely to [...]
What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. Look-a-like audiences – if done right – can dramatically expand your prospects, growing leads and new customers like never before. [...]
Facebook, Google and other social media companies market with direct mail. And they are looking for businesses just like yours, too. Googles current business-to-business piece is a personalized mailing with the following for its Google AdWords: “Right now, people are [...]
You can dominate your market. Don’t be intimidated. If you have a small business, you can be the David winning against the Goliaths by staying ahead of market trends. Those that don’t, fall behind. A decade ago, old guard names [...]
