by DMU | Dec 13, 2018 | Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns
Headlines can break or make an ad (online or print), direct mail or email campaign, or your landing page/website. I was quoted in an issue of “Target Marketing” in a great article. Here is part of the article that can give valuable direction and wisdom: Headlines... by DMU | May 31, 2018 | Direct Response Copy Tips
The use of benefits should not be reserved just for body copy and bullets. Start your ad, brochure, webpage, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline. After all, your marketing materials aren’t... by DMU | May 10, 2018 | digital marketing, Direct Response Copy Tips, Test Results
Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when it comes to pay-per-click (PPC) ads. But the question remained, would that headline work better as a statement or a question?... by DMU | May 17, 2017 | Successful Marketing Campaigns
Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns? Take a look at this paid search test, which used three different headlines paired with the exact same copy and URL. Headline A Jeep Parts Instant... by DMU | Apr 20, 2017 | Direct Response Copy Tips
Many marketers who are diligent about testing headlines in their emails, direct mail or online ads often forget that testing is just as important on their landing page or website. Your headline helps determine your success, boosts your web response and it’s your... 