The use of benefits should not be reserved just for body copy and bullets. Start your ad, brochure, webpage, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline. After … Read More
Tests by MarketingExperiments.com revealed that a powerful headline has a greater effect on your click-through rates than body copy when it comes to pay-per-click (PPC) ads. But the question remained, would that headline work better as a statement or a … Read More
Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns? Take a look at this paid search test, which used three different headlines paired with the exact same copy and … Read More
Many marketers who are diligent about testing headlines in their emails, direct mail or online ads often forget that testing is just as important on their landing page or website. Your headline helps determine your success, boosts your web response … Read More
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it help turn browsers into buyers? It should. Here … Read More
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why. Best of all, they increase response, according … Read More
