Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time of year: December - right in the middle of the Christmas season. Their site headers, with a search box and [...]
What is your Cart Abandonment rate of your shopping cart? I bet it’s a lot more than you think. The average rate is 69% based on 200 eCommerce sites. Some of you may see less. Some more. But it’s too [...]
I’ll give you a free critique if you want. You should watch my video “Shopping Cart Blunders.” Again, call me at 310-212-5727 or email Caleb at [email protected].
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer did not complete the sale, [...]
In our October 20th issue of Direct Marketing Update (click here to read), I wrote about shopping cart abandonment. Here are a few stats: Consumers get nervous and end a sale while shopping online. Research has proven that this indecisiveness [...]
