subject lines

subject lines

Testing Corner: Subject Lines Make a Difference

Like the teaser copy on an envelope, the goal of the email subject line is to create curiosity about the email’s content, to entice your prospect to open it and read further. We know that 35% of recipients cited the [...]

By |2017-06-13T17:30:40-06:00June 13, 2017|Test Results|

Testing Corner: Long Subject Lines

In direct marketing, it’s wise to avoid long subject lines. But sometimes they work! Check out this test below. Subject lines can be too long ... or can they? Which of these two subject lines got the best [...]

By |2017-02-15T17:50:54-06:00February 15, 2017|Test Results|
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