Testing Corner: Subject Lines Make a Difference

Like the teaser copy on an envelope, the goal of the email subject line is to create curiosity about the email’s content, to entice your prospect to open it and read further. We know that 35% of recipients cited the subject line as the most important factor motivating...

Testing Corner: Long Subject Lines

In direct marketing, it’s wise to avoid long subject lines. But sometimes they work! Check out this test below. Which of these two subject lines got the best response? How many stock picks made 22.92% when the S & P lost nearly 18%? Stock picker with 94% win rate...