Testing Corner: Death of Direct Mail Challenge
I thought I’d share one of the tests we just did for ourselves to generate more leads. I’d usually present a marketing test from a client. But I felt this was a great test so that you can see [...]
Testing Corner: Subject Line Lesson
It’s critical to test subject lines. The goal of a subject line is to create curiosity about content, to entice your prospect to read it further. Even the most experienced direct response marketer can guess wrong. But the market place [...]
Testing Corner: Which thank-you email worked best?
Keeping in touch with your customers and expressing your appreciation should be at the top of your to-do list, now that this down economy has sparked such fierce competition. Many marketers accomplish this by offering a discount for future [...]
Testing Corner: Which paid search headline is the winner?
Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns? Take a look at this paid search test, which used three different headlines paired with the exact same copy and [...]
Testing Corner: Do quotation marks add power?
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why. Best of all, they increase response, according [...]