Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some [...]
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about my magalogs and bookalogs. How about a … videolog? This direct mail piece is the next generation in direct mail, [...]
The Lincoln Motor Company’s “See It First” direct mail campaign for the Lincoln Continental won the Irresistible Mail Award and Grand Champion Trophy. The campaign featured 2 key elements that targeted upscale audiences: Exclusivity: They got to see a private [...]
Do you want to take your direct marketing in a new direction? Do you need to reach those hard-to-reach prospects? Direct mail works, but why not include a video embedded in the mail piece? It can be done! It’s called [...]
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about my magalogs and bookalogs. How about a … videolog? This direct mail piece is the next generation in direct mail, [...]
