Key Takeaways: • OpenAI advertising is the birth of a new media channel: conversational advertising • These are high-intent prospects actively asking what to buy • Early advertisers gain massive, lasting advantage • Entry is still limited—but accessible now through [...]
Key Takeaways: • Video dramatically increases landing page response • Video length must match buyer intent and complexity • Most prospects won’t watch — but video still boosts conversion • The first seconds of video now determine funnel performance • [...]
Key Takeaways: Direct mail response rates often outperform digital advertising dramatically. A 1% response from 1 million names produces 10,000 leads or buyers within days. Direct mail combined with digital marketing can generate up to 84% higher ROI. Most agencies [...]
Key Takeaways: Accutrade used a three-dimensional influencer direct mail campaign to reach investment newsletter publishers. The campaign targeted trusted financial newsletter influencers followed by over two million active investors. A creative three-part 3-D FedEx mailing featuring rare pennies reinforced the [...]
Key Takeaways: • Over 95% of visitors leave without converting — retargeting brings them back. • Modern retargeting works across digital, video, email, text… and direct mail. • AI and first-party data now drive the highest-performing campaigns. • Personalization increases [...]
