Google Shock!
Without warning, Google stopped showing paid search ads on the right-hand side of desktop search results. In its place, a fourth ad is now shown above the organic search results, and up to three ads are shown at the bottom [...]
10 Great Copy Tips for Online and Offline Marketing!
In previous issues, I have talked about the importance of using only great direct response copy for online and offline marketing. Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when [...]
Good News for Direct Mail!
The news from the government monopoly post offices is often bad—but not this time. The surcharge is expiring and not being renewed. On April 10th, if all goes well, watch for a postage decrease!
Marketing to a Small, Targeted, Highly Profitable Audience
Many marketers have targeted audiences from 5 to 5,000 people. If that’s you, there are two great ways to command your prospects’ attention, generate the lead, and close the sale! Three-D Marketing. It’s a powerful solution. See my video briefing here. This [...]
Book Review: The Marketing Revolution in Politics
Election 2012: The Year of the Marketing Revolution Barack Obama surprised the Republican Party and the country as he swept the electorate with an unprecedented, targeted direct marketing campaign. Despite a flagging economy and a growing frustration with the Obama [...]