Fight Disbelief! (Credit: Gone Fishin') Most marketers are so excited about their own product or service and convinced that the prospect should be, too. But they ignore the issue of disbelief. Disbelief kills leads and sales That’s why [...]
The video megatrend continues to transform marketing. Why? For one good reason: Video done right increases your response. Video brings your product or service to life in a way that print cannot, with demonstrations, testimonials and benefits in action. Test [...]
Deadlines increase sales! (Credit: dreamstime.com) Consumers tend to pay more attention to your product or service when you offer them a discount or a “special” offer. However, how much more of a response do you think you would [...]
Magalog Example (Credit: Creative Direct Marketing Group) “Magalogs” are an infomercial in print. Few marketers use magalogs. But because they produce such a powerful response, marketers should. In direct mail, the most common formats are: Envelope mailings [...]
Video will help increase your response to your email, infomercial ads, and Facebook marketing. Plus, putting a video on your landing page can increase your response. On my video/TV/infomercial examples of videos my CDMG group has created, you’ll see: PowerPoint “videos” [...]
