How you start a salutation can make or break your response rate. Here are the 6 tactics to follow: Your landing page, direct mail letter, or email needs one little-known copy secret that will increase your response. It's a strategic [...]
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. In a time of rising prices and uncertainty, your prospect or customer may cut back on a new purchase. This is especially the case [...]
Are you a marketer of health products? Craig will be speaking at Natural Products Expo West on March 8-11 2023 on “7 Trends for Marketing Profitably Through A Recession.” Expo West is the nation’s largest conference – over 20,000 attendees [...]
Radio is a powerful direct response channel for advertising. Products have been launched by radio. Companies have grown into multimillion-dollar companies with the help of radio advertising. In fact, the top advertisers on radio are direct response marketers. Who are [...]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 104 awards for the creative. What is [...]
