This Thanksgiving, I want to give thanks … to all of my readers, subscribers, and clients, to God for His many blessings … and to the opportunities created by America’s first Thanksgiving—the triumph of freedom over socialism. When you think [...]
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes [...]
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see [...]
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… We’ve all rated a product or service this way… And we should apply it to our marketing efforts as well… [...]
There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of [...]
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine tastings, and I've discovered wine companies' marketing strategies as I visit. So, I watched the wine market closely and found [...]
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s especially self-evident in lead generation conversion campaigns. After you generate a lead, then what? You close the sale. It seems like [...]
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about old-fashioned TV. My agency has created over 300 TV ads and 13 infomercials for our clients. It still works. But [...]
D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing the physical mail address of visitors to your landing page or website… and immediately sending them a direct mail piece. [...]
In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for the full video interview]. The topic was how to advertise in uncertain [...]
