The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… [...]
Are you a marketer of health and wellness products? Craig will be speaking at Natural Products Expo East, September 21, 2023, on “12 New eCommerce D2C Trends For 2024.” Expo East will have Celsius, Whole Foods, Beyond, nutritional supplements, health [...]
TDM could be your secret weapon to increasing profits in 2023-24. Let me share a powerful way to enlarge your universe of quality prospects… increase your response and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, [...]
Inflation… recession… politics… bad weather…? These are challenging times. These 11 direct response copy rules will get you through any external (or internal) challenge that may come your way… and help you increase response. Remember, great copy improves your response. [...]
Subscription services are continuing to launch and grow. Despite some failures, many services are seeing 50% to 200% growth in the last two years. One of the big differences is their marketing. Today growth continues despite the fear of a [...]
