Key Takeaways: • 2025 is the first true “AI Christmas.” Consumers are using ChatGPT, Gemini, Grok, Claude, and others—not Google—to find gifts, compare prices, and make buying decisions. • If your company isn’t optimized for AI (AEO), you’re invisible. AI [...]
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly [...]
Key Takeaways: Simple wording changes on your “call to action” (CTA) buttons can dramatically increase conversions. “Submit” is one of the weakest, fear-inducing CTAs you can use. Specific, directional CTAs outperform generic commands. One small test produced an 87.5% lift [...]
Key Takeaways: • Direct mail response rates and profitability have surged in the last seven years—beating digital, email and more on ROI. • AI-driven targeting and new data modeling have dramatically improved prospect universes. • Multichannel integration using the same [...]
Key Takeaways: • Testing headlines is the fastest, simplest way to boost response across every media channel. • Direct response copy headlines consistently outperform clever or indirect headlines—often by 200% to 500%. • What “should” work usually doesn’t. What “looks [...]
