For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, [...]
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a [...]
You’re losing leads. You’re losing sales. You’re losing profits. And it’s all because of four common ad and landing page mistakes. And there are four easy fixes. But it’s overlooked by many. It’s a powerful way to boost your advertising [...]
The audience was shocked. What I told company Presidents changed an important reality most got wrong. And at another talk an audience of marketing and advertising professionals was stunned. To both audiences I said during times of economic uncertainty, businesses [...]
The trade war impacts every company president and marketing director. What should an advertiser or company do during economic uncertainty, including a recession… or inflation… or stagflation? Having navigated my advertising agency clients through five recessions/stagflation, the Jimmy Carter 14% [...]
