▶ Key Takeaways Small changes can produce large increases in response. A white background outpulled a colored background by more than 65% in the test discussed here. “Download Your FREE Report Now” outpulled “Click Here” by 56.76%. Specific, benefit-oriented calls [...]
▶ Key Takeaways “Now” is one of the most powerful action words in direct-response copy. Adding “now” creates immediacy and encourages prospects to respond before they become distracted. “Subscribe now” is generally stronger than “subscribe” because it clearly communicates when [...]
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading [...]
Here are 7 short, but powerful things you should know: 1. Most Used AI Chatbots Americans report using ChatGPT far more than other chatbots. Here is the % of U.S. adults who say they ever use the following AI chatbots, [...]
Key Takeaways Religion—Teaching/Variety now includes 2,180 stations—an increase of 71 stations in just 12 months. Contemporary Christian Music is America’s fourth-largest format, with 1,452 stations and a year-over-year gain of 26. Together, the two Christian categories account for 3,632 stations—creating [...]
