Key Takeaways The 2026 midterm cycle is projected to hit $11.6 billion in political ad spend — surpassing even the $11.2 billion spent during the 2024 presidential race, and 30% higher than the 2022 midterm record of $8.9 billion. This [...]
Key Takeaways Fox's acquisition of Roku is about far more than streaming devices. The strategic value lies in expanding e-commerce capabilities, strengthening first-party data assets, and gaining direct access to more than 100 million streaming households. The combined company becomes [...]
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading [...]
Here are 5 short, but powerful things you should know: 1. TikTok Bias: Pro Iran The TikTok algorithm is designed to feed you more of whatever you view, like, and share. Most users are 18-29. But it’s bias is indoctrination. [...]
Key Takeaways AI disclosure labels do not reduce advertising effectiveness. Research involving 900 U.S. consumers found no significant negative impact on brand recall, consumer sentiment, or brand attitude when advertisements were labeled as AI-generated. The question is no longer whether [...]
