Key takeaways Answer “What’s in it for me?” immediately. Put your strongest relevant benefit up front. Connect features to practical or emotional benefits. Use specifics you can substantiate. Support your promises with proof. Carry the benefit into your call [...]
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those that will go Democrat or Republican. AdImpact reports $510 million in political advertising aired nationwide during the first two weeks [...]
Here are 6 short, but powerful things you should know: 1. U.S. Christmas Sales to Top $1 Trillion: Ecommerce the Strongest Growth U.S. retail sales during the November-December Christmas season are expected to surpass $1 trillion for the first time [...]
Key Takeaways A small, valuable audience can justify a higher-cost mailing. Evaluate the potential return against the full campaign cost. Curiosity can open the door. The drone and locked safe gave recipients a specific reason to respond. Make the item [...]
Key Takeaways X’s new Lead Gen Ads is a major advancement to capture prospects through a native form without forcing them to leave the platform. After a user’s first submission, information can be pre-populated on subsequent forms—reducing typing, friction [...]
