How to Get Amazing Direct Marketing Results with Magalogs: 7 Tips to Make Your Product or Service Stand Out from the Competition
Magalogs have produced amazing direct marketing results for many marketers. They offer hard facts using direct response copy and graphics to an information-hungry and/or skeptical prospect. And they get through to people because the format is unexpected. The magalog is an infomercial in print. It is used for investment products, [...]
The Art of Using Subheads & Highlights to Draw Attention & Boost Response
Whether a prospect reads your direct mail, email or landing page completely or they scan it, they will always glance at your subheads and highlights. Some may read every word and decide. Some may skim and decide. But your prospect will read the subheadlines and color-highlighted areas. According to one [...]
How to Create a Winning Landing Page [Video]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have: Strong direct response copy Winning testimonials Videos that grab your prospects and get their [...]
Discover 28 Time-Tested, Proven Secrets to Reaching Your Perfect Prospect, Getting a Response and Reaching Your Business Goals – and Get 20% Off My New Book
The fusion of digital marketing and direct mail has made it possible to target your prospects – and get a response – like never before. For the first time, you can identify and reach your “perfect prospects” who are most likely to become responsive, long-term customers with Advanced Transactional Data [...]
Testing Corner: These Magalogs Went Head-to-Head – Which Cover Got the Better Response?
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the magalog is what helped Health Alert gain massive success and grow into a multimillion dollar corporation. In one test, we tested three covers: Magalog A The cover said “Toxic Time [...]
How to Get Amazing Direct Marketing Results with Magalogs: 7 Tips to Make Your Product or Service Stand Out from the Competition
Magalogs have produced amazing direct marketing results for many marketers. They offer hard facts using direct response copy and graphics [...]
The Art of Using Subheads & Highlights to Draw Attention & Boost Response
Whether a prospect reads your direct mail, email or landing page completely or they scan it, they will always glance [...]
How to Create a Winning Landing Page [Video]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many [...]
Discover 28 Time-Tested, Proven Secrets to Reaching Your Perfect Prospect, Getting a Response and Reaching Your Business Goals – and Get 20% Off My New Book
The fusion of digital marketing and direct mail has made it possible to target your prospects – and get a [...]
Testing Corner: These Magalogs Went Head-to-Head – Which Cover Got the Better Response?
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the [...]