Testing Corner: What kind of Facebook ad will get you the lowest cost-per-lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. You might try to guess what will get the best [...]
Copy Tip: Dramatically Boost Response! Overcome Skepticism and Objections with Facts
As soon as you claim your product or service is “the best”… your prospects will want to see the explosion. They are instantly skeptical because everyone claims the same thing. All the competitors – I mean all of them – are saying some variation of “we are _______” (the fastest, [...]
The Transactional Data Matrix (TDM): Your “Secret Weapon” to Expand Your Prospect Universe
Let me share a powerful way to enlarge your universe of quality prospects … and increase your response. The Transactional Data Matrix (TDM) is the latest, most advanced method to create powerful look-a-like audiences and to maximize response with custom lists. In the past, most look-a-like audiences and even custom [...]
28% Increase in Sales: Turning Your Website into a Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have [...]
How This “Real Housewives” Star Used Social Media to See Her Sales Skyrocket [video]
Social media marketing can help your business grow rapidly. “Real Housewives of Dallas” star D’Andra Simmons used social media to help her skincare and nutrition brands see sales skyrocket. In this Fox Business interview, Simmons talks about how people use tutorials and mini-infomercials – especially in the beauty industry – [...]
Testing Corner: What kind of Facebook ad will get you the lowest cost-per-lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I [...]
Copy Tip: Dramatically Boost Response! Overcome Skepticism and Objections with Facts
As soon as you claim your product or service is “the best”… your prospects will want to see the explosion. [...]
The Transactional Data Matrix (TDM): Your “Secret Weapon” to Expand Your Prospect Universe
Let me share a powerful way to enlarge your universe of quality prospects … and increase your response. The Transactional [...]
28% Increase in Sales: Turning Your Website into a Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They [...]
How This “Real Housewives” Star Used Social Media to See Her Sales Skyrocket [video]
Social media marketing can help your business grow rapidly. “Real Housewives of Dallas” star D’Andra Simmons used social media to [...]