The Worst TV/Video Ad of 2024… The Best Ad… How One Car Company Got It Wrong, the Other Right [2 Must-See TV/Ad Videos] – 3 Reality Checks You Should Know…
It was an insane amount of wasted money… This is an ad you should see on what not to do… and another ad that is great and done right. First, let’s look at the bad ad… it’s how you destroy a company’s positioning, branding, and marketing. As an advertising professional, [...]
Communist Chinese Cyber Scams Are Killing Your QR Code Campaigns – What You Need to Know
QR codes have become a major marketing tactic to drive response. But here’s the bad news: They’re about to lose their punch. Why? Because Communist Chinese cyber criminals are flooding the market with fake QR codes – and your prospects are paying the price. And millions of Americans are now [...]
Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing
You’re always on the lookout for the next big thing, right… the next marketing megatrend. Something that’ll give your company the edge, boost conversions and ROI, and leave your competitors scrambling to catch up. Well, I’ve got news for you: it’s called RCS. What’s RCS, you ask? It’s Rich Communication [...]
Death of Direct Mail?..
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even [...]
Testing Corner: Do Videos Help or Hurt Response?
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the [...]
The Worst TV/Video Ad of 2024… The Best Ad… How One Car Company Got It Wrong, the Other Right [2 Must-See TV/Ad Videos] – 3 Reality Checks You Should Know…
It was an insane amount of wasted money… This is an ad you should see on what not to do… [...]
Communist Chinese Cyber Scams Are Killing Your QR Code Campaigns – What You Need to Know
QR codes have become a major marketing tactic to drive response. But here’s the bad news: They’re about to lose [...]
Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing
You’re always on the lookout for the next big thing, right… the next marketing megatrend. Something that’ll give your company [...]
Death of Direct Mail?..
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents [...]
Testing Corner: Do Videos Help or Hurt Response?
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows [...]