Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTA) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… [...]
Marketing Turnaround: Supercharging Your Leads and Sales
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: [...]
How You Can Listen to Any DMU Article
If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know about. It’s the “Listen to Page” feature, and it can be a game changer for those who would like to “listen” to any of my Direct Marketing Update articles, instead of reading [...]
E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
11,377 new paid customers… In just three months. And the campaign had an ROI Of $5.38 for every $1.00 spent. Results like this can only happen by utilizing the best direct response. strategy and tactics. And that would include using an Omnichannel or multichannel marketing approach. Let me explain how all [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he [...]
Marketing Turnaround: Supercharging Your Leads and Sales
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is [...]
How You Can Listen to Any DMU Article
If you use Safari or Microsoft Edge for your browser, there’s an important feature that you should know about. It’s [...]
E-Commerce Breakthrough: New Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
11,377 new paid customers… In just three months. And the campaign had an ROI Of $5.38 for every $1.00 spent. [...]