E-Commerce TV Revolution: Comcast’s Video Advertising for Small D2C Marketers
Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small and medium size businesses who can use TV as a [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or a 20-page magalog… but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead… and potential new profits. [...]
Copy Tip: Don’t Wait to Make Your Point
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. With direct response copy, always begin with your strongest selling point. Many times, when I read direct response copy written by a newbie, I notice they start out [...]
Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based on my success with The Weather Channel. The cable television [...]
E-Commerce TV Revolution: Comcast’s Video Advertising for Small D2C Marketers
Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or [...]
Copy Tip: Don’t Wait to Make Your Point
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars [...]
Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new [...]