Copy Tip: Your Headline Must Contain a Benefit to Increase Response
The use of benefits should not be reserved just for body copy and bullets. Start your ad, video, landing page, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline or start. After all, your marketing materials aren’t aimed at [...]
5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits [Family Radio APP Campaign]
How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a company with a very specific niche network, a cost-conscious, and [...]
“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and has a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving features, [...]
How to Grow Your Business – Taking It To the Next Level in 2025
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one tactic… that one strategy shift … that will supercharge their sales and profits. Or they are sick and tired of [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: My Client Skechers: $9.5 Billion Buyout! The family behind my old client, Skechers, will get over $1 billion from selling the footwear brand. 3G Capital will spend nearly $9.5 billion to buy Skechers in a deal that will also take [...]
Copy Tip: Your Headline Must Contain a Benefit to Increase Response
The use of benefits should not be reserved just for body copy and bullets. Start your ad, video, landing page, [...]
5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits [Family Radio APP Campaign]
How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and [...]
“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response [...]
How to Grow Your Business – Taking It To the Next Level in 2025
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: My Client Skechers: $9.5 Billion Buyout! The family behind my [...]