Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing
You’re always on the lookout for the next big thing, right… the next marketing megatrend. Something that’ll give your company the edge, boost conversions and ROI, and leave your competitors scrambling to catch up. Well, I’ve got news for you: it’s called RCS. What’s RCS, you ask? It’s Rich Communication [...]
Death of Direct Mail?..
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even [...]
Testing Corner: Do Videos Help or Hurt Response?
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the [...]
6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]
Marketing in an age of skepticism is always difficult. Your prospects automatically perceive that you’re selling them something… and they are skeptical. When that happens, they will not even want to discover what you have to offer. They will not be looking at your landing page, video, email, digital ad [...]
Copy Tip: Build SPECIFICS into your Headlines and Subheads
Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning and a lightning bug.” I’ve put that quote up on [...]
Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing
You’re always on the lookout for the next big thing, right… the next marketing megatrend. Something that’ll give your company [...]
Death of Direct Mail?..
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents [...]
Testing Corner: Do Videos Help or Hurt Response?
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows [...]
6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]
Marketing in an age of skepticism is always difficult. Your prospects automatically perceive that you’re selling them something… and they [...]
Copy Tip: Build SPECIFICS into your Headlines and Subheads
Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference [...]