Direct Mail: The #1 Lettershop Blunder that Could Cost You Thousands
Always write your postage checks directly to the post office – never to the lettershop. This ensures that the money is used only for postage for your jobs. But one more thing. I’ve personally experienced situations where the lettershop altered my check so that instead of saying “U.S. Postmaster,” it said [...]
Video Brief: The Two Most Common Shopping Cart Blunders – Are You Losing Leads and Sales?
Are you losing leads and sales because of "shopping cart blunders"? Here is a short, 2 minute video brief you’ll want to see to make sure your shopping cart is as powerful as it should be. If you'd like to talk about how you can create a landing page - and [...]
4 Little-Known Ways to Combat Email Fatigue
How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy … Condition your readers to see each of your communications as giving them value: Increasing their bottom line Making life more enjoyable Satisfying an immediate need Here are the top 4 [...]
Warning: Not Following Up with New Customers is Death to Your Future Sales
How well do you follow up when your customers purchase or order a product or service through your website? If all you do is send them what they ordered, you might be missing out on a golden opportunity to communicate with them and retain them as long-time customers, instead of [...]
Copy Tip: Build SPECIFICS into your headlines and subheads
Use the right words to say exactly what you mean - for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter - it’s the difference between lightning and a lightning bug.” It’s imperative your copy uses the [...]
Direct Mail: The #1 Lettershop Blunder that Could Cost You Thousands
Always write your postage checks directly to the post office – never to the lettershop. This ensures that the money is [...]
Video Brief: The Two Most Common Shopping Cart Blunders – Are You Losing Leads and Sales?
Are you losing leads and sales because of "shopping cart blunders"? Here is a short, 2 minute video brief you’ll want [...]
4 Little-Known Ways to Combat Email Fatigue
How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy … [...]
Warning: Not Following Up with New Customers is Death to Your Future Sales
How well do you follow up when your customers purchase or order a product or service through your website? If [...]
Copy Tip: Build SPECIFICS into your headlines and subheads
Use the right words to say exactly what you mean - for greater response! Mark Twain once said, “The difference [...]