Paper Shortage Escalates – Printing Strategy Surcharge
If you’re using direct mail, beware. A paper shortage has hit us. Coated and newsprint are becoming the hardest to get…And as the election approaches, the shortage will get worse. If you use newsprint for a newsalog, advance paper buying is essential. A lot of this [...]
Personality: Little Known Way to Increase Response [Controversy Exposed]
Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson. Controversial? Yes – for many marketers. But it’s been proven time and time again that one of the little-known ways to increase response with consumers or business-to-business is to [...]
Copy Corner: The Deadly ?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning your own business? A [...]
The Offer: Little Known Secret for Supercharging your Response [Crowdfunding Campaign]
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The offer isn’t what you get. It’s what the [...]
Leads and Conversion: Persuading the wealthy to do something they weren’t expecting [Morningstar Resort]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both efforts can be done by using advanced direct response [...]
Paper Shortage Escalates – Printing Strategy Surcharge
If you’re using direct mail, beware. A paper shortage has hit us. Coated and newsprint are becoming the [...]
Personality: Little Known Way to Increase Response [Controversy Exposed]
Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson. [...]
Copy Corner: The Deadly ?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? [...]
The Offer: Little Known Secret for Supercharging your Response [Crowdfunding Campaign]
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers [...]
Leads and Conversion: Persuading the wealthy to do something they weren’t expecting [Morningstar Resort]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many [...]