Skip to content

Blog

Blog

Blog2025-03-18T13:51:10-06:00
1704, 2018

How One B2B Catalog Achieved Skyrocketing Sales with 8 Direct Response Solutions

By |April 17, 2018|Advertising & Marketing, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns|

One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. But selling doesn’t achieve maximum response. Super Circuits is a [...]

1704, 2018

The Death of Tracking Cookies? Digital Crackdown May Make Advertising Online More Difficult

By |April 17, 2018|Advertising & Marketing, Digital Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential customers. But a recent study found that 64% of tracking cookies are blocked or deleted by web browsers such as Safari or Chrome. Rejection rates on mobile devices are significantly [...]

1704, 2018

Image Advertising vs. Direct Response Marketing [video]

By |April 17, 2018|Advertising & Marketing, Successful Marketing Campaigns|

What's the #1 mistake that most advertisers and marketers make? They use image based advertising...relying on pretty graphics and short, cute copy rather than direct response marketing. Direct response marketing is the only way to get an effective, accountable response...and dramatically increase profits at a cost-effective cost-per-lead and cost-per-sale. Watch [...]

Go to Top