How Nike Used the Super Bowl to Create Buzz and Dramatically Boost Sales
The Super Bowl is usually known for its high-priced and hyped-up commercial ad lineup, but this year the best-used advertising space came at half-time. The half-time show featured megastar Justin Timberlake, who sang and danced an elaborate number in a pair of limited edition Air Jordans—Nike sneakers that sold out [...]
Avoid These 10 Deal Killers at All Costs [video]
Do you want to supercharge your sales? You need to avoid these 10 deal killers. In this video, you will learn: How to create great copy How to bring in big results How to increase your prospects and profits! Watch the video here. [If video doesn't [...]
Copy Tip: What’s the Big Idea?
The copy that you create for direct mail, digital ads, emails or any other marketing materials should have one common goal: To show your prospect how your product or service will improve his or her life…and to make it so irresistible that he or she is launched into action. But [...]
Testing Corner: Surprising Results for Envelope Tease Copy Test
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened...then your direct mail piece or traditional direct mail sales letter never gets read...and never makes a sale. It's critical to create "envelope tease copy" that will get your envelope opened. Here are [...]
2018 Super Bowl Ad Lineup: 10 Things To Know About What Made Viewers Laugh, Cry and Take Action
About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may have been a result of political reasons (2017’s controversy over taking a knee). The Super Bowl is still the most watched television event in America—and one of the most talked-about. [...]
How Nike Used the Super Bowl to Create Buzz and Dramatically Boost Sales
The Super Bowl is usually known for its high-priced and hyped-up commercial ad lineup, but this year the best-used advertising [...]
Avoid These 10 Deal Killers at All Costs [video]
Do you want to supercharge your sales? You need to avoid these 10 deal killers. In this video, [...]
Copy Tip: What’s the Big Idea?
The copy that you create for direct mail, digital ads, emails or any other marketing materials should have one common [...]
Testing Corner: Surprising Results for Envelope Tease Copy Test
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened...then your direct [...]
2018 Super Bowl Ad Lineup: 10 Things To Know About What Made Viewers Laugh, Cry and Take Action
About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may [...]