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Blog2025-03-18T13:51:10-06:00
1302, 2018

How Nike Used the Super Bowl to Create Buzz and Dramatically Boost Sales

By |February 13, 2018|Advertising & Marketing, Blog, Facebook/Social Media, New Strategies and Tactics, Successful Marketing Campaigns|

The Super Bowl is usually known for its high-priced and hyped-up commercial ad lineup, but this year the best-used advertising space came at half-time. The half-time show featured megastar Justin Timberlake, who sang and danced an elaborate number in a pair of limited edition Air Jordans—Nike sneakers that sold out [...]

1302, 2018

Copy Tip: What’s the Big Idea?

By |February 13, 2018|Direct Response Copy Tips|

The copy that you create for direct mail, digital ads, emails or any other marketing materials should have one common goal: To show your prospect how your product or service will improve his or her life…and to make it so irresistible that he or she is launched into action. But [...]

702, 2018

2018 Super Bowl Ad Lineup: 10 Things To Know About What Made Viewers Laugh, Cry and Take Action

By |February 7, 2018|Advertising & Marketing, Direct Response TV and Radio, Facebook/Social Media, Successful Marketing Campaigns|

About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may have been a result of political reasons (2017’s controversy over taking a knee). The Super Bowl is still the most watched television event in America—and one of the most talked-about. [...]

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