Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all to the same names are the most common campaigns I’m [...]
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after decades of studying response rates to thousands [...]
Raising Capital? 23 Need-to-Know Marketing Secrets to Equity Crowdfunding
Those who are raising capital under the equity crowdfunding/JOBS Act will want to take a look at my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a must-have guide packed with concise, actionable advice for you to create a powerful equity crowdfunding marketing campaign. These insights are based [...]
Direct Mail: The #1 Lettershop Blunder that Could Cost You Thousands
Always write your postage checks directly to the post office – never to the lettershop. This ensures that the money is used only for postage for your jobs. But one more thing. I’ve personally experienced situations where the lettershop altered my check so that instead of saying “U.S. Postmaster,” it said [...]
Video Brief: The Two Most Common Shopping Cart Blunders – Are You Losing Leads and Sales?
Are you losing leads and sales because of "shopping cart blunders"? Here is a short, 2 minute video brief you’ll want to see to make sure your shopping cart is as powerful as it should be. If you'd like to talk about how you can create a landing page - and [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated [...]
10 Great Copy Tips for Online and Offline Marketing!
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you [...]
Raising Capital? 23 Need-to-Know Marketing Secrets to Equity Crowdfunding
Those who are raising capital under the equity crowdfunding/JOBS Act will want to take a look at my new book, [...]
Direct Mail: The #1 Lettershop Blunder that Could Cost You Thousands
Always write your postage checks directly to the post office – never to the lettershop. This ensures that the money is [...]
Video Brief: The Two Most Common Shopping Cart Blunders – Are You Losing Leads and Sales?
Are you losing leads and sales because of "shopping cart blunders"? Here is a short, 2 minute video brief you’ll want [...]