Copy Tip: Don’t Wait to Make Your Point
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. In direct response copy, always begin with your strongest selling point. Many times when I read direct response copy written by a newbie, I notice they start out [...]
Testing Corner: Postcard vs. Envelope Brainteaser
This week we’re going to have a little fun and take an elementary school approach to a classic direct mail battle. The postcard versus the envelope. But behind the riddle is a very important direct mail point. See if you can figure it out. TEST: Harry and Joe both publish [...]
22 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. It’s not about money. Trump proved that. $1.4 billion [...]
Critical to Your Success: The Bookalog [video]
To build credibility, authority and sales, you should have a bookalog. What is that? See my video brief below. This may be critical to your success. If you would like to talk about how you can use a bookalog for your next marketing campaign, give me a call at [...]
4 Surprising Facts About Bitcoin and Cryptocurrency: What You Need to Know Now
Have you heard the word “bitcoin” any time recently? What about “ethereum”? Cryptocurrency—and blockchain (the system bitcoin is used for) has been dismissed as a fad… But this system of currency and exchange is no trend. It may transform the way the world’s financial systems run, the economy and the [...]
Copy Tip: Don’t Wait to Make Your Point
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars [...]
Testing Corner: Postcard vs. Envelope Brainteaser
This week we’re going to have a little fun and take an elementary school approach to a classic direct mail [...]
22 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear [...]
Critical to Your Success: The Bookalog [video]
To build credibility, authority and sales, you should have a bookalog. What is that? See my video brief below. This [...]
4 Surprising Facts About Bitcoin and Cryptocurrency: What You Need to Know Now
Have you heard the word “bitcoin” any time recently? What about “ethereum”? Cryptocurrency—and blockchain (the system bitcoin is used for) [...]