Economic Christmas Wrap-up
Christmas season saw a huge boost in sales in 2017—up nearly 15% from the previous year. Some of the major trends included: mobile shopping and shopping on "Cyber Monday" - which brought in higher sales than Black Friday this year. Here is a breakdown of sales during Thanksgiving-Christmas: $108.2 billion [...]
Four Powerful Email Statistics You Need to Know for 2018
If you send emails to advertise your product or service, it’s critical that you know these four powerful email marketing statistics. They will help you develop and hone your email marketing strategy—and stay keyed into what’s working…and what’s not. Here are four stats to know for 2018: 269 billion business [...]
13 Key Strategies to Creating an Effective, Integrated Multichannel Campaign
With over 40 years of helping clients to market their products and dramatically expand their businesses, I have developed several key strategies to creating an effective marketing campaign. The first thing to know is that the foundation of an effective, accountable marketing campaign is direct response marketing. This marketing approach [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I create, I use a “floater.” A floater looks like a pop-up. Feels like a pop-up. But it's not. Should you use floaters on your website or landing page? Here is [...]
Copy tip: Don’t go overboard!
Sometimes you need to punctuate your excitement with exclamation points, but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to change the tone. See how differently these examples read thanks [...]
Economic Christmas Wrap-up
Christmas season saw a huge boost in sales in 2017—up nearly 15% from the previous year. Some of the major [...]
Four Powerful Email Statistics You Need to Know for 2018
If you send emails to advertise your product or service, it’s critical that you know these four powerful email marketing [...]
13 Key Strategies to Creating an Effective, Integrated Multichannel Campaign
With over 40 years of helping clients to market their products and dramatically expand their businesses, I have developed several [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I [...]
Copy tip: Don’t go overboard!
Sometimes you need to punctuate your excitement with exclamation points, but be careful not to go overboard. Too many exclamation [...]