Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel confident that the copy is speaking to them with conviction. [...]
Testing Corner: Surprising Results When Testing Gender Response
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits and copy. Test: We tested one client’s direct mailing for [...]
95% Open Rates!
You may be surprised to discover that USPS has a new service that is dominating email marketing—with an amazing 95% open rate. Their new “informed delivery” emails show consumers photos of their physical mail before they actually receive it. Consumers love the service…and are using “Informed Delivery” more and more [...]
How One Alternative Health Entrepreneur Created a Multi-Million Dollar Business [video]
Learn a powerful story of how our client Health Alert has grown into a multi-million dollar business with strategic marketing, including a key that helped us win our 85th marketing award. Watch the video below to learn more. It's about 3 minutes long. If you would like to discuss your marketing strategy [...]
12 Strategic Keys to Generating Leads or Sales from “Skimmers”
You might be surprised to know that many people who view your landing page, emails and direct mail piece don’t read all the copy. Instead, they skim—they quickly read only what stands out to them. We call this type of reader a “skimmer.” That doesn’t mean that you don’t need [...]
Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as [...]
Testing Corner: Surprising Results When Testing Gender Response
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and [...]
95% Open Rates!
You may be surprised to discover that USPS has a new service that is dominating email marketing—with an amazing 95% [...]
How One Alternative Health Entrepreneur Created a Multi-Million Dollar Business [video]
Learn a powerful story of how our client Health Alert has grown into a multi-million dollar business with strategic marketing, including a key [...]
12 Strategic Keys to Generating Leads or Sales from “Skimmers”
You might be surprised to know that many people who view your landing page, emails and direct mail piece don’t [...]