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Blog2025-03-18T13:51:10-06:00
301, 2018

FREE WEBINAR— 18 Surprising New Trends for Marketing Investment Products and Services

By |January 3, 2018|JOBS Act, New Strategies and Tactics, Successful Marketing Campaigns|

Losing time... Losing money... And losing market share. For Presidents and Marketing Directors, that’s a terrible fear…or reality. That’s why it’s critical that company Presidents and Marketing Directors watch a free, no-obligation webinar called “18 Surprising New Trends for Marketing Investment Products and Services.” You can register for the webinar [...]

301, 2018

Infographic: 18 Advertising and Marketing Strategies for 2018 [A Critical Checklist]

By |January 3, 2018|Advertising & Marketing, Blog, Integrated Marketing, New Strategies and Tactics|

In 2018, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. Here are 18 advertising and marketing strategies/infographics – a virtual checklist – of what you should be testing and perfecting in 2018…all to create more profitability, [...]

201, 2018

The Top 10 Ads on YouTube in 2017, and What Consumers Are Responding to Now

By |January 2, 2018|Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

Every month, 3.25 billion hours of YouTube are viewed. Every campaign I create for clients includes video- both YouTube video and YouTube pre-roll commercials. YouTube has become a powerful force for marketers reaching all ages…but especially for millennials. For example, many millennials prefer to watch YouTube over traditional cable television. [...]

201, 2018

Copy Tip: Presenting Information – in Charts and Graphs – is Absolutely Essential

By |January 2, 2018|Blog, Direct Response Copy Tips, Successful Marketing Campaigns|

Strong copy is unstoppable with supporting graphics. In today’s culture, people have less time and less patience. They will read something if it’s interesting, but they like their information summarized and illustrated graphically, and that can make a big difference in response. In this environment, simple, visual displays of information [...]

201, 2018

Testing Corner: Commonly Used Call to Action (CTA) Put to the Test—an 87.5% Difference!

By |January 2, 2018|New Strategies and Tactics, Test Results|

Avoid the fear-factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information-gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it works. So let’s put it to the test.   In this A/B [...]

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