Copy Tip: Believability
Prospect hesitation equals death for your marketing. As soon as a prospect hesitates, chances are your offer is lost forever. With that in mind, make sure you look over every direct mail piece, email, landing page, and ad you create with the question: “Is there anything in this offer or [...]
Blockchain Marketing: The Next Big Trend
Some are predicting Blockchain will transform the way we market. Let’s call it marketing for Web 3.0. Will it impact you? Or just fizzle into an impractical idea? Or something in between? Here are 12 critical facts every president and marketing director should know about Blockchain: 1. What Blockchain [...]
31 Need-to-Know Marketing Tips for the Christmas Season [videos]
Sales made from Christmas shopping and gift giving in 2017 are expected to rise 4-5% from 2016. Total holiday sales are anticipated to reach $1.4 to $1.5 trillion. Christmas is coming soon. Are you ready with an effective marketing strategy? The November-January season is the best time of the year [...]
Long Copy Works Better Than Short Copy
Long Copy almost always works better than short copy. It's true. Landing pages, video, direct mail – all media have shown a counterintuitive truth: long copy beats short copy. Almost always. Take a look at this 5-way test, which shows how long copy in a direct mail package increases response. For [...]
Customized Marketing Bootcamp: How to Supercharge Your Profits in Just Two Hours—or Two Days
You can empower your staff with the latest and most advanced marketing and advertising tools, trends, and strategies all customized for your company. You’ll discover with this fast-paced personalized bootcamp, I reveal the latest proven tactics for supercharging leads and sales, personalized to your company. Your team will learn how [...]
Copy Tip: Believability
Prospect hesitation equals death for your marketing. As soon as a prospect hesitates, chances are your offer is lost forever. [...]
Blockchain Marketing: The Next Big Trend
Some are predicting Blockchain will transform the way we market. Let’s call it marketing for Web 3.0. Will it impact [...]
31 Need-to-Know Marketing Tips for the Christmas Season [videos]
Sales made from Christmas shopping and gift giving in 2017 are expected to rise 4-5% from 2016. Total holiday sales [...]
Long Copy Works Better Than Short Copy
Long Copy almost always works better than short copy. It's true. Landing pages, video, direct mail – all media have shown [...]
Customized Marketing Bootcamp: How to Supercharge Your Profits in Just Two Hours—or Two Days
You can empower your staff with the latest and most advanced marketing and advertising tools, trends, and strategies all customized [...]