Testing Corner: Can Simple Changes Have a Big Impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference landing page, where the control page displayed a partial reference entry and ended [...]
Copy Tip: Don’t Go Overboard!
Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to change the tone. See how differently these examples read thanks [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are [...]
7 Benefits to Multichannel, Integrated Marketing
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t just rely on one channel to drive prospects to your landing [...]
Testing Corner: Can Simple Changes Have a Big Impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely [...]
Copy Tip: Don’t Go Overboard!
Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually [...]
7 Benefits to Multichannel, Integrated Marketing
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that [...]