FreedomFest: Amazing Business Investments and Political Conference [Video]
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes place July 19-22, headquartered at the Paris Hotel in Las Vegas. I’ll be with conservative radio and TV personality Larry Elder (the “Sage of South Central”), plus film critic and [...]
Amazon: The Next Direct Marketing Revolution is Changing Everything
Amazon.com’s retail popularity just keeps growing. And why not? The pioneer in online shopping comes closer to perfecting e-commerce and logistics, bridging the gap between warehouse-to-customer fulfillment. And the company keeps searching for ways to make ordering online even easier. Amazon’s latest move? Buying my favorite Whole Foods Market grocery [...]
Copy Tip: Avoid Using Asterisks
Danger, Will Robinson, danger! Robby the Robot from the baby boomer TV show “Lost in Space” could have easily been talking about the use of asterisks*. If you have a disclaimer or minor copy point, an asterisk may not be the best way to communicate it. Asterisks draw attention away [...]
Testing Corner: Which Subject Line Worked Best?
I recently did a subject line test for a client. Their target market: the investor. Which subject line do you think produced the most response and click throughs? Version A: This Chart Says It All Version B: 5 Surprising Stock Plays The winner? If you guessed Version A then you [...]
Direct Mail Breakthrough Tips in an Online World [Video]
Want to increase your response and profits? Who doesn’t, right? Then you need to watch this brief video highlighting my tips on how to do just that. I go over new strategies and tactics that will help you bring in new potential clients. I will show you: How Direct Mail [...]
FreedomFest: Amazing Business Investments and Political Conference [Video]
I will be a speaker again at the upcoming FreedomFest conference. I hope you can join me. The event takes [...]
Amazon: The Next Direct Marketing Revolution is Changing Everything
Amazon.com’s retail popularity just keeps growing. And why not? The pioneer in online shopping comes closer to perfecting e-commerce and [...]
Copy Tip: Avoid Using Asterisks
Danger, Will Robinson, danger! Robby the Robot from the baby boomer TV show “Lost in Space” could have easily been [...]
Testing Corner: Which Subject Line Worked Best?
I recently did a subject line test for a client. Their target market: the investor. Which subject line do you [...]
Direct Mail Breakthrough Tips in an Online World [Video]
Want to increase your response and profits? Who doesn’t, right? Then you need to watch this brief video highlighting my [...]