Testing Corner: How to Stop Losing Sales in Your Shopping Cart [Video]
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer did not complete the sale, an email follow-up message asking why they did not complete [...]
Video Brief: Landing Page Vs. Website
Here is an instructive 2-minute video that helps you see what is needed to maximize your online response. If you need help with your landing pages or website, write me at [email protected]
Copy Tip: How You Can Use Preemptive Copy to Ease Their Worries
As a marketer, it is key that you understand your prospects by anticipating their needs, objections and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason not to buy it. Your challenge is to discern their objections to your product and counteract them. Picture [...]
Marketing Breakthrough: New Digital Integration for Mailers Will Boost Profits
The U.S. Postal Service has something new … something dramatically new. The Post Office has launched an effort to modernize the direct mailing experience with Informed Delivery and EngageOne Video. First, what’s Informed Delivery? It is where the USPS digitally images the front of your mailpieces. Then they are emailed [...]
Multi-Million Dollar Launch Secrets: From Nothing Into the Largest Online Investment Service [Video]
Launching a new product and a new concept is never easy. But with the right strategy, copy and media it can be done successfully and profitably. Let me give you an example. I received a call from Dr. Bart DiLiddo, who had a brilliant concept: It was a revolutionary new [...]
Testing Corner: How to Stop Losing Sales in Your Shopping Cart [Video]
Here’s a test that can help you increase your online orders. In this test, a website was able to recover [...]
Video Brief: Landing Page Vs. Website
Here is an instructive 2-minute video that helps you see what is needed to maximize your online response. If you [...]
Copy Tip: How You Can Use Preemptive Copy to Ease Their Worries
As a marketer, it is key that you understand your prospects by anticipating their needs, objections and apprehensions. Often, when [...]
Marketing Breakthrough: New Digital Integration for Mailers Will Boost Profits
The U.S. Postal Service has something new … something dramatically new. The Post Office has launched an effort to modernize [...]
Multi-Million Dollar Launch Secrets: From Nothing Into the Largest Online Investment Service [Video]
Launching a new product and a new concept is never easy. But with the right strategy, copy and media it [...]