6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]
Marketing in an age of skepticism is always difficult. Your prospects automatically perceive that you’re selling them something… and they are skeptical. When that happens, they will not even want to discover what you have to offer. They will not be looking at your landing page, video, email, digital ad [...]
Copy Tip: Build SPECIFICS into your Headlines and Subheads
Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning and a lightning bug.” I’ve put that quote up on [...]
How TheStreet.com Turned its Marketing and Product Launches Around
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens in a recession. Marketers cut back on advertising – and [...]
4 Short Things Every President and Marketing Director Should Know
Here are 4 things you may have not noticed, but these short items are important: YouTube is Changing Its Mid-Roll Ad Placement Strategy YouTube is shifting ad placements to natural breakpoints in videos rather than interruptions mid-sentence or mid-action…finally. “Low Trust” in Media: Americans’ trust in the media is at [...]
Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response
Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their powerful marketing campaign. Surf Control is a global provider of corporate security software. One of their products is SuperScout, an internet filter that competes in a tough [...]
6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]
Marketing in an age of skepticism is always difficult. Your prospects automatically perceive that you’re selling them something… and they [...]
Copy Tip: Build SPECIFICS into your Headlines and Subheads
Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference [...]
How TheStreet.com Turned its Marketing and Product Launches Around
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. [...]
4 Short Things Every President and Marketing Director Should Know
Here are 4 things you may have not noticed, but these short items are important: YouTube is Changing Its Mid-Roll [...]
Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response
Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control [...]