AEO Is Replacing SEO: 4 Critical Things Every Marker Should Know about this Unstoppable Megatrend
AEO must be a tool you use in 2025. Why? For over 30 years, marketers have tried to perfect and use search engine optimization - SEO-to get high rankings on Google or Bing But the Al Megatrend is changing all that. I've written about "the death of Google" and how [...]
12 Strategic Keys to Generating Leads or Sales from “Skimmers”
You might be surprised to know that many people who view your landing page, native ads, emails (online or printed), brochures/follow-up kits, and direct mail piece don’t read all the copy word for word. Instead, they skim—they quickly read only what stands out to them. We call this type of [...]
Direct Mail Success In An Online world: 7 Ways ZACKS Avoided Costly Blunders in Generating Leads and Sales From The Wealthy
In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make sure you have a success? Let me give you examples [...]
E-Commerce Sees Record-Breaking Growth During Cyber Week: 5 Key Takeaways
This year’s Cyber Week shattered records… Instead of flocking to malls, big box stores, or small shops, consumers flocked to online deals in droves, spending billions from Thanksgiving through Cyber Monday. The future of retail is more digital than ever. Thanksgiving Day didn't slow Americans down from spending big online, [...]
Foot Locker Turn Around: Loyalty Program and E-commerce Boosts Sales – 3 Things You Should Know
Struggling retail giant Foot Locker is stepping up its game… From its revamped FLX Rewards program to a cutting-edge e-commerce app, the company is proving that focusing on customer experience pays off Here are 3 things you should know about how the company is leveraging its resources to navigate a [...]
AEO Is Replacing SEO: 4 Critical Things Every Marker Should Know about this Unstoppable Megatrend
AEO must be a tool you use in 2025. Why? For over 30 years, marketers have tried to perfect and [...]
12 Strategic Keys to Generating Leads or Sales from “Skimmers”
You might be surprised to know that many people who view your landing page, native ads, emails (online or printed), [...]
Direct Mail Success In An Online world: 7 Ways ZACKS Avoided Costly Blunders in Generating Leads and Sales From The Wealthy
In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And [...]
E-Commerce Sees Record-Breaking Growth During Cyber Week: 5 Key Takeaways
This year’s Cyber Week shattered records… Instead of flocking to malls, big box stores, or small shops, consumers flocked to [...]
Foot Locker Turn Around: Loyalty Program and E-commerce Boosts Sales – 3 Things You Should Know
Struggling retail giant Foot Locker is stepping up its game… From its revamped FLX Rewards program to a cutting-edge e-commerce [...]