Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists in this field who has worked on more than 400 campaigns to this group. What have I learned? Let me give you an example. Marketing to the wealthy---those with a [...]
Navigation Nightmares: Avoiding Distractions, Diversions, and Deletions on Your Website
In my speeches at conferences and in-house seminars, I talk about 12 common blunders on marketing websites. Each one of them can impact the effectiveness of your website. One of these blunders occurs with the use of the navigation bar and navigational choices. The cause of distractions that will greatly [...]
Copy Tip of the Week: Use Hot Words for Online or Offline Copy
Hot words are words that, when liberally sprinkled in your text, create a spicy copy mélange! Some examples include: FREE! New Now Emergency Secret Easy Introducing Save Hot words make all the difference (Credit: simplystatedbusiness.com) Are you using these words in your direct marketing campaigns? If no, you [...]
Counter-Intuitive, Yet Very Effective: Newsalogs [Video Brief]
Want to get 20-30% increase in your response? What a unique medium to get readers’ attention in direct mail? Then you need to use a newsalog! What’s a newsalog? Don’t think it will work? You’ll be surprised how a retro medium like a newsalog can be very effective. Watch the [...]
Testing Corner: Does Envelope Color Make a Difference?
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing one variable (such as teaser copy, price, offer, or format) you can see what makes a difference, and what does not. This information will lead [...]
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists [...]
Navigation Nightmares: Avoiding Distractions, Diversions, and Deletions on Your Website
In my speeches at conferences and in-house seminars, I talk about 12 common blunders on marketing websites. Each one of [...]
Copy Tip of the Week: Use Hot Words for Online or Offline Copy
Hot words are words that, when liberally sprinkled in your text, create a spicy copy mélange! Some examples include: FREE! [...]
Counter-Intuitive, Yet Very Effective: Newsalogs [Video Brief]
Want to get 20-30% increase in your response? What a unique medium to get readers’ attention in direct mail? Then [...]
Testing Corner: Does Envelope Color Make a Difference?
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information [...]