Web Strategy: 8 Easy Ways to Optimize Your Site for Christmas Sales
There are only 30 days between Thanksgiving and Christmas this year. Your small window is rapidly closing. There’s no time for a complete redesign of your website. But there are a few quick adjustments you can make to rev up your online sales potential. Here are 8 of them to accomplish [...]
“Hard-to-Reach” Prospects: How to Double Your Response [Video]
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team and I worked on: an industry award-winning campaign. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new product, GilCor®. Because GilCor® is a [...]
Copy Tip: Imagine Your Headlines Increasing Your Response by 300%
In order to succeed in marketing, good copywriting is the single most important skill you can learn, followed by a genuine understanding of human nature. When you combine the two, you’ll begin to use certain words in the English language that guide and trigger your prospects’ emotions, feelings, memories, and imagination [...]
Testing Corner: Do Web Videos Help or Hurt Response?
A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the buy process (Note: Navigational, copy, and graphic changes were also made, so it’s not a pure test.) Video Testimonials: No Difference or [...]
The $350 Million Buyout, Thanks to the Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at a conference in Las Vegas. He [...]
Web Strategy: 8 Easy Ways to Optimize Your Site for Christmas Sales
There are only 30 days between Thanksgiving and Christmas this year. Your small window is rapidly closing. There’s no time [...]
“Hard-to-Reach” Prospects: How to Double Your Response [Video]
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team [...]
Copy Tip: Imagine Your Headlines Increasing Your Response by 300%
In order to succeed in marketing, good copywriting is the single most important skill you can learn, followed by a genuine [...]
Testing Corner: Do Web Videos Help or Hurt Response?
A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of [...]
The $350 Million Buyout, Thanks to the Special Marketing Campaign
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over [...]