Unfair: MyPillow Direct Marketer Under Attack for Political Views [Video]
One of the most aggressive direct marketers using direct response TV is Mike Lindell of MyPillow. His 60 second to 30 minute infomercials have been highly successful. He makes 30,000 pillows a day, and has sold over 25 million pillows through direct response television. Like most marketers, he has developed [...]
Bookalogs: Your Company Should Have One [Video]
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates leads. It’s been used many times as a control by marketers. A bookalog establishes you as the #1 authority in your industry as the author of a book … which is really [...]
The JOBS Act Webinar: Raising Capital for Your Company With Direct Marketing [Video]
The JOBS Act has revolutionized the ability of a company to raise capital and grow. With the JOBS Act, private investors can engage in crowdfunding without going to Wall Street. All that red tape, licensing, and delays won’t stop you this time. Check out my webinar with Caleb Huey [...]
CDMG Case Study of the Week: TheStreet.com
TheStreet.com is an investment website. The site needed a massive shift in its ability to generate new revenue. The management approached Craig Huey and his CDMG team to help increase their growth and revenue. What did TheStreet.com want CDMG to do? Set apart RealMoney.com from The Street.com- Establishing RealMoney.com as [...]
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists in this field who has worked on more than 400 campaigns to this group. What have I learned? Let me give you an example. Marketing to the wealthy---those with a [...]
Unfair: MyPillow Direct Marketer Under Attack for Political Views [Video]
One of the most aggressive direct marketers using direct response TV is Mike Lindell of MyPillow. His 60 second to [...]
Bookalogs: Your Company Should Have One [Video]
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates [...]
The JOBS Act Webinar: Raising Capital for Your Company With Direct Marketing [Video]
The JOBS Act has revolutionized the ability of a company to raise capital and grow. With the JOBS Act, [...]
CDMG Case Study of the Week: TheStreet.com
TheStreet.com is an investment website. The site needed a massive shift in its ability to generate new revenue. The management [...]
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists [...]