Is the Infomercial Dead? (Not By a Long Shot)
In a digital age where video dominates marketing, what’s become of infomercials? Is the infomercial dead? Hardly. In fact, with today’s technology, the opportunity to sell by long-form video has never been better. I’ve created over 400 TV commercials and videos… including 13 infomercials and 12 VSL’s. Infomercials are powerful [...]
Senior E-commerce & Multichannel/Omnichannel Marketing: 12 Powerful Rules for Breakthrough Results
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel/omnichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or [...]
Premium Boost Response for Direct Mail, Email, Pre-Rolls, Meta, Native Ads-Really Everything – How Wine of the Month Club and Other Companies Boosted Response Using Premiums
Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response. When choosing your premium, keep in mind that test after test has shown that the very best premiums are usually those that are editorial, [...]
Copy Tip: The Deadly?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning your own business? A headline like this immediately cancels out [...]
Testing Corner: “Teases” That Make a Difference
Good tease copy always generate response Be creative in your copy… The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline B read: “The secrets of making customers [...]
Is the Infomercial Dead? (Not By a Long Shot)
In a digital age where video dominates marketing, what’s become of infomercials? Is the infomercial dead? Hardly. In fact, with [...]
Senior E-commerce & Multichannel/Omnichannel Marketing: 12 Powerful Rules for Breakthrough Results
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also [...]
Premium Boost Response for Direct Mail, Email, Pre-Rolls, Meta, Native Ads-Really Everything – How Wine of the Month Club and Other Companies Boosted Response Using Premiums
Premiums are a secret weapon to supercharging your response. Whether marketing to business to business or consumers, this critical but [...]
Copy Tip: The Deadly?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because [...]
Testing Corner: “Teases” That Make a Difference
Good tease copy always generate response Be creative in your copy… The Test: This week, let’s look at two pay-per-click ad [...]