by Craig Huey | Sep 9, 2019 | New Strategies and Tactics, Successful Marketing Campaigns
Magalogs have produced amazing direct marketing results for many marketers. They offer hard facts using direct response copy and graphics to an information-hungry and/or skeptical prospect. And they get through to people because the format is unexpected. The magalog... 
by Craig Huey | Sep 9, 2019 | New Strategies and Tactics, Successful Marketing Campaigns
Whether a prospect reads your direct mail, email or landing page completely or they scan it, they will always glance at your subheads and highlights. Some may read every word and decide. Some may skim and decide. But your prospect will read the subheadlines and... ![How to Create a Winning Landing Page [Video]](https://cdmginc.com/wp-content/uploads/2019/09/Create-Landing-Page.jpg)
by Craig Huey | Sep 9, 2019 | Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have: Strong direct response copy Winning testimonials Videos... 
by Craig Huey | Sep 9, 2019 | News_Events, Successful Marketing Campaigns
The fusion of digital marketing and direct mail has made it possible to target your prospects – and get a response – like never before. For the first time, you can identify and reach your “perfect prospects” who are most likely to become responsive, long-term... 
by Craig Huey | Sep 9, 2019 | Test Results
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the magalog is what helped Health Alert gain massive success and grow into a multimillion dollar corporation. In one test, we tested three covers: Magalog A... 