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Blog2025-03-18T13:51:10-06:00
3009, 2024

Copy Tip: Dismantling Skepticism to Dramatically Boost Response!

By |September 30, 2024|Advertising & Marketing, Direct Response Copy Tips, Marketing Trends, Response, Successful Marketing Campaigns|

We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly skeptical because everyone claims the same thing. All the competitors [...]

3009, 2024

Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!

By |September 30, 2024|Advertising & Marketing, Digital Marketing, Direct Mail, Email Marketing, Subscription Marketing|

Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously, and many assume that’s because it works. So, let’s put it to the test. In this A/B [...]

3009, 2024

Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World [VIDEO Brief]

By |September 30, 2024|Advertising & Marketing, Direct Mail, Marketing Trends, Multichannel Marketing|

Direct mail is still one of the best ways to market your product or service… even in an online world. The response rates, targeting, and scientific marketing have dramatically improved in the last few years. Based upon mailing this year for my clients over 18 million direct mail pieces… there [...]

3009, 2024

Marketing Turnaround: Repositioning an Existing Product and Taking it to a Higher Level of Profitability and Growth (350% Over Expectations)

By |September 30, 2024|Advertising & Marketing, Digital Marketing, Integrated Marketing, Marketing Trends|

How do you successfully create a marketing turnaround? It usually requires significant changes involving branding, positioning, offer, and yes, creative execution. That’s what my team did in helping turn TheStreet.com around from falling sales. TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call [...]

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