Copy Tip: Dismantling Skepticism to Dramatically Boost Response!
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly skeptical because everyone claims the same thing. All the competitors [...]
Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously, and many assume that’s because it works. So, let’s put it to the test. In this A/B [...]
Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World [VIDEO Brief]
Direct mail is still one of the best ways to market your product or service… even in an online world. The response rates, targeting, and scientific marketing have dramatically improved in the last few years. Based upon mailing this year for my clients over 18 million direct mail pieces… there [...]
Marketing Turnaround: Repositioning an Existing Product and Taking it to a Higher Level of Profitability and Growth (350% Over Expectations)
How do you successfully create a marketing turnaround? It usually requires significant changes involving branding, positioning, offer, and yes, creative execution. That’s what my team did in helping turn TheStreet.com around from falling sales. TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call [...]
Digital Ad Spending Up Again
The digital ad market is proving stronger in 2024 than initially predicted. The Interactive Advertising Bureau has revised its outlook for spending gains in 2024. The IAB now forecasts that the overall digital ad market will grow 11.8% yearly, compared to its earlier projected increase of 9.5%. Why? The 2024 [...]
Copy Tip: Dismantling Skepticism to Dramatically Boost Response!
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your [...]
Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information [...]
Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World [VIDEO Brief]
Direct mail is still one of the best ways to market your product or service… even in an online world. [...]
Marketing Turnaround: Repositioning an Existing Product and Taking it to a Higher Level of Profitability and Growth (350% Over Expectations)
How do you successfully create a marketing turnaround? It usually requires significant changes involving branding, positioning, offer, and yes, creative [...]
Digital Ad Spending Up Again
The digital ad market is proving stronger in 2024 than initially predicted. The Interactive Advertising Bureau has revised its outlook [...]