by DMU | Oct 23, 2018 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect gets. It’s perception of your value proposition. Your offer can contribute as much as 50% or more to the success or failure of your web campaign.... by DMU | Oct 23, 2018 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns
Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy has the 5 key elements needed to make a sale. Unusual approach. Every day, your prospects see dozens, if not hundreds of messages in their postal mail,... by DMU | Oct 23, 2018 | digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) List “B” = New opens (last 6 months opens) List “C” = Prospects (last 6 months) Results? A…16.64% opens/7.57% click-thru B…45.33% opens/7.71% click-thru C…0.97% open/11.32%... by DMU | Oct 19, 2018 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and the second week of January. From mid-December to Christmas, many marketers see a drop-off in response. Unless you have a specific Christmas... by DMU | Oct 19, 2018 | Advertising & Marketing, Blog, crowdfunding, JOBS Act
Get my book, 23 Equity Crowdfunding Secrets to Raising Capital: JOBS Act Marketing. It’s a concise, fast-paced 152 pages packed with must-have information: How to market to investors using the most advanced multichannel and integrated marketing strategies and tactics... 