by Craig Huey | Oct 8, 2019 | Advertising & Marketing, New Strategies and Tactics
Last Thanksgiving, more consumers engaged in multiscreen shopping than ever before. This consists of shopping in-store, online and on mobile devices in order to find the best deal. Sales from mobile phones alone accounted for over one-third of all Black Friday sales.... 
by Craig Huey | Oct 8, 2019 | Advertising & Marketing, Test Results
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner ads offer great ROI when combined with retargeting. Let me show you a test where I increased the banner ad response rate by 187%. In fact, most of... 
by Craig Huey | Oct 8, 2019 | Advertising & Marketing, Direct Response Copy Tips
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific facts are needed or the sale/lead won’t be generated. Others will respond best to a highly emotional piece. Some of the great fundraising... ![29 Surprising Marketing Trends for Political Campaigns [Update]](https://cdmginc.com/wp-content/uploads/2019/10/Marketing-Trends.jpg)
by Craig Huey | Oct 1, 2019 | Advertising & Marketing, Integrated Marketing
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners.... 
by Craig Huey | Oct 1, 2019 | Successful Marketing Campaigns
Two significant events will impact your marketing costs…and your response rate…in the coming months. Election 2020. The upcoming election will not be good for non-political marketers and advertisers. For example, “Super Tuesday” is the second week of March. That means... 