by DMU | Jul 12, 2018 | Test Results
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client:... 
by DMU | Jun 27, 2018 | Advertising & Marketing, News_Events
The U.S. Supreme Court just destroyed many existing small businesses and start-up dreams. The bizarre 5-4 ruling will also result in higher costs for every online purchase in America. Here are 6 sad realities you should know: Online sales taxes are coming. The Supreme... 
by DMU | Jun 27, 2018 | Advertising & Marketing, News_Events
I hope you can come to the FreedomFest Conference – at the Paris Las Vegas Hotel and Casino in Las Vegas. On Saturday, July 14th, I’ll be speaking at 4:00-4:50 PM on How to Grow Your Company Under Trump: 12 New Trends in Marketing and Advertising. Also speaking at the... 
by DMU | Jun 27, 2018 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your core audience has... 
by DMU | Jun 27, 2018 | Advertising & Marketing, Latest Direct Mail, New Strategies and Tactics
I’ve told you how we are using Informed Delivery for our clients (See “New Direct Mail Super Response Booster”). This is where millions of consumers get a daily email telling them what is in today’s mail – including direct mail pieces coming from our clients.... 