by DMU | Apr 17, 2018 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
The death of cookies? Cookies are the tracking devices that advertisers and marketers place on web pages to tag potential customers. But a recent study found that 64% of tracking cookies are blocked or deleted by web browsers such as Safari or Chrome. Rejection rates... by DMU | Apr 17, 2018 | Advertising & Marketing, Successful Marketing Campaigns
What’s the #1 mistake that most advertisers and marketers make? They use image based advertising…relying on pretty graphics and short, cute copy rather than direct response marketing. Direct response marketing is the only way to get an effective,... by DMU | Apr 12, 2018 | digital marketing, New Strategies and Tactics
Videos are awesome. I have created over 400 videos for clients, many of them with the same quality as a TV commercial. After all, I have created dozens of TV commercials, and even 13 infomercials. TV/video strategy used to maximize return is something that I have... by DMU | Apr 12, 2018 | News_Events
For my clients, I spend hundreds of thousands of dollars on Facebook every month. So, what does this mean to marketers—and to everyone else? In Washington DC, there was an interrogation. Two days of intense hearings, one by the Senate, one by the House. It was brutal,... by DMU | Apr 12, 2018 | Direct Response Copy Tips, New Strategies and Tactics
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. In direct response copy, always begin with your strongest selling point. Many times when I read direct response copy written by a newbie, I notice... 