Testing Corner: Email Subject Lines That Boost Response

Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for an investment newsletter client:...
Over 5,000 Subscribers/Members in Less than 6 Months:  How One Mature Product Was Able to Dramatically Increase New Subscribers and Members

Over 5,000 Subscribers/Members in Less than 6 Months: How One Mature Product Was Able to Dramatically Increase New Subscribers and Members

In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your core audience has...