Copy Tip: The “Three-Paragraph Rule”
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule states simply that with most sales pieces, you can [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I create, I use a “floater.” A floater looks like a pop-up. Feels like a pop-up. But it’s not. Should you use floaters on your website or landing page? Here is [...]
Thanksgiving Celebrating Freedom Over Socialism
This Thanksgiving, I want to give thanks … to all of my readers, subscribers, and clients, to God for His many blessings … and to the opportunities created by America’s first Thanksgiving—the triumph of freedom over socialism. When you think of this holiday, you might normally think of a big [...]
How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes through those obstacles to land squarely on your prospect’s desk [...]
Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see who signed it, if you have a P.S., they will [...]
Copy Tip: The “Three-Paragraph Rule”
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I [...]
Thanksgiving Celebrating Freedom Over Socialism
This Thanksgiving, I want to give thanks … to all of my readers, subscribers, and clients, to God for His [...]
How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard [...]
Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears [...]