Copy Tip of the Week: Using the Power of ‘est’ for Profit
To craft a unique selling proposition about your company, you’ll want to promote your strongest customer benefit. Prime your benefit by using superlatives as a guide. Superlatives are descriptive adjectives or adverbs that state the highest degree of comparison. You create them by choosing quantifiable words ending in ‘est’ that [...]
Testing Corner: The Power of Current Events
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? There are some really bad candidates for President. Time to sell? Crash warning signals ahead? Which do you think got results? #1 got [...]
The #1 Secret to Power Up Your Sales Copy
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s a lot of selling power packed in the words used [...]
6 Steps to Maximize Renewals and Conversions—Why This Campaign Won an Industry “Gold Standard”
If you can boost your renewals or conversion rates by 10% … 20% … or even 30%, it will translate into a powerful increase in profits. I have created over 100 renewal and conversion series. These are critical to your success. Let me tell you about one company that won [...]
Our Marketing Bootcamp: How to Supercharge Your Profits in Just Two Hours—or Two Days
At your company’s next meeting, empower your staff with tools, tips, and strategies from me. After all, I am recognized as the direct marketing industry’s “authority on accountable advertising.” In his comprehensive, fast-paced presentations, I reveal my private tactics for supercharging leads and sales, personalized to your company. Your team [...]
Copy Tip of the Week: Using the Power of ‘est’ for Profit
To craft a unique selling proposition about your company, you’ll want to promote your strongest customer benefit. Prime your benefit [...]
Testing Corner: The Power of Current Events
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. [...]
The #1 Secret to Power Up Your Sales Copy
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging [...]
6 Steps to Maximize Renewals and Conversions—Why This Campaign Won an Industry “Gold Standard”
If you can boost your renewals or conversion rates by 10% … 20% … or even 30%, it will translate [...]
Our Marketing Bootcamp: How to Supercharge Your Profits in Just Two Hours—or Two Days
At your company’s next meeting, empower your staff with tools, tips, and strategies from me. After all, I am recognized [...]