5 Star Ratings The Powerful Credibility Builder That Boosts Response Rates with Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… We’ve all rated a product or service this way… And we should apply it to our marketing efforts as well… Because it’s a powerful response booster… I recognized this a [...]
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of copy sales success: using specifics [...]
D2C Wine Marketing Test Results: Text Messages vs Email
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine tastings, and I've discovered wine companies' marketing strategies as I visit. So, I watched the wine market closely and found that it was not unlike other market segments. One of [...]
Copy Blunder: Avoiding the Uncomfortable
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s especially self-evident in lead generation conversion campaigns. After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many marketers who forget [...]
Addressable TV: A Revolutionary Way To Target Your Core Audience
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about old-fashioned TV. My agency has created over 300 TV ads and 13 infomercials for our clients. It still works. But the response rate potential from "addressable" TV is awesome. That’s [...]
5 Star Ratings The Powerful Credibility Builder That Boosts Response Rates with Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… [...]
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write [...]
D2C Wine Marketing Test Results: Text Messages vs Email
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine [...]
Copy Blunder: Avoiding the Uncomfortable
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s [...]
Addressable TV: A Revolutionary Way To Target Your Core Audience
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about [...]