19 Surprising Facts About Writing Long Copy [video]
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy in terms of response. Short, cute copy may look good on an ad….but it won’t immediately win you leads or customers. These copy facts apply to landing pages, video copy, [...]
Omnicon and IPG’s $13.3B Merger: 3 Things You Should Know [Video]
In the past decade, mergers and acquisitions among advertising agencies have been particularly active during economic downturns. However, marketing and advertising have stalled under the overregulation of the Biden administration. That’s now changing, and marketing and advertising are hot again. Large companies are on a marketing and advertising hunt. If [...]
Angel Studios: Growing Successful Independent Films with a Message – 3 Things You Should Know
1) Christian films are booming Faith-based Christian films have become big hits, and Angel Studios is responsible for producing many of those hits. They raise capital for their films through crowdfunding campaigns, enabling them to fund numerous successful film and TV projects, including the blockbuster movie Sound of Freedom, released [...]
Beware: AI “hallucinations” Information is Greater Than You Think
As AI technology spreads across industries, so do the hidden risks. AI errors could have serious consequences. My ad agency uses AI in multiple ways… all with caution. I use AI and Chat GPT for multiple purposes, including research and ideas. However, AI experts and I have discovered that Artificial [...]
“Informed Delivery” Will Make Your Direct Mail Marketing Even More Profitable In Two Powerful Ways
Informed delivery is a critical but little-known way to increase your direct mail response. Informed delivery is where the USPS digitally scans the outside of your mail pieces and emails the image to recipients before they arrive in their mailboxes. That’s right. Your prospect gets a sneak preview of your [...]
19 Surprising Facts About Writing Long Copy [video]
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy [...]
Omnicon and IPG’s $13.3B Merger: 3 Things You Should Know [Video]
In the past decade, mergers and acquisitions among advertising agencies have been particularly active during economic downturns. However, marketing and [...]
Angel Studios: Growing Successful Independent Films with a Message – 3 Things You Should Know
1) Christian films are booming Faith-based Christian films have become big hits, and Angel Studios is responsible for producing many [...]
Beware: AI “hallucinations” Information is Greater Than You Think
As AI technology spreads across industries, so do the hidden risks. AI errors could have serious consequences. My ad agency [...]
“Informed Delivery” Will Make Your Direct Mail Marketing Even More Profitable In Two Powerful Ways
Informed delivery is a critical but little-known way to increase your direct mail response. Informed delivery is where the USPS [...]