Direct Mail Success In An Online world: 7 Ways ZACKS Avoided Costly Blunders in Generating Leads and Sales From The Wealthy
In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make sure you have a success? Let me give you examples [...]
E-Commerce Sees Record-Breaking Growth During Cyber Week: 5 Key Takeaways
This year’s Cyber Week shattered records… Instead of flocking to malls, big box stores, or small shops, consumers flocked to online deals in droves, spending billions from Thanksgiving through Cyber Monday. The future of retail is more digital than ever. Thanksgiving Day didn't slow Americans down from spending big online, [...]
Foot Locker Turn Around: Loyalty Program and E-commerce Boosts Sales – 3 Things You Should Know
Struggling retail giant Foot Locker is stepping up its game… From its revamped FLX Rewards program to a cutting-edge e-commerce app, the company is proving that focusing on customer experience pays off Here are 3 things you should know about how the company is leveraging its resources to navigate a [...]
Instagram Reels: Best Video Platform
Move over, TikTok… Instagram Reels holds strong potential for marketers. Instagram Reels are designed to compete with TikTok’s videos but offer longer content that stays in creators’ feeds. Although it demands more effort and time to produce than Instagram Stories, which are short videos (15 seconds or less) that vanish [...]
Testing Corner: Surprising Results for Direct Mail Envelope Tease Copy Test
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct mail piece or traditional direct mail sales letter never gets read…and never makes a sale. It’s critical to create “envelope tease copy” that will get your envelope opened. Here are [...]
Direct Mail Success In An Online world: 7 Ways ZACKS Avoided Costly Blunders in Generating Leads and Sales From The Wealthy
In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And [...]
E-Commerce Sees Record-Breaking Growth During Cyber Week: 5 Key Takeaways
This year’s Cyber Week shattered records… Instead of flocking to malls, big box stores, or small shops, consumers flocked to [...]
Foot Locker Turn Around: Loyalty Program and E-commerce Boosts Sales – 3 Things You Should Know
Struggling retail giant Foot Locker is stepping up its game… From its revamped FLX Rewards program to a cutting-edge e-commerce [...]
Instagram Reels: Best Video Platform
Move over, TikTok… Instagram Reels holds strong potential for marketers. Instagram Reels are designed to compete with TikTok’s videos but [...]
Testing Corner: Surprising Results for Direct Mail Envelope Tease Copy Test
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct [...]